The Pensions and Lifetime Savings Association is the new name for long-standing client The National Association of Pension Funds (NAPF). Acknowledging the changing nature of pensions, the Association changed not only its name, but its mandate too, revitalising its brand, broadening its scope and creating a stronger voice for pensions and lifetime savings in the UK.
Building on our close and long-standing working relationship with the NAPF, we successfully delivered the winning pitch to undertake the creative work as the Pensions and Lifetime Savings Association transitioned to the new brand and then all the ongoing design output from that point.
What we did:
Working from a brand toolkit developed for the Pensions and Lifetime Savings Association by branding consultancy Wolff Olins, we were tasked with developing and moving forward the brand across all applications. A high priority was given to clearly introducing and reinforcing the new name and building a coherent picture of who the Association is and what it does.
A full suite of carefully crafted documents and marketing collateral was produced around the launch of the new brand to communicate the changes and underline the importance of them.
We also created new material for the Association’s sub brands, such as education and training arm, the Pensions and Lifetime Savings Association Academy; the Pension Quality Mark (PQM) accreditation scheme; Pensions Solution and the PensionsConnection industry communities.
We have produced:
- Stationery sets
- Launch material
- Media pack
- “Made Simple” guides
- Event and national conference branding
- Roller banners
- Exhibition stands
- Viewpoint, the Association magazine
- Academy training literature
- Wall and glass graphic installations
- Web banner and button graphics
In addition to this, a large number of existing documents have been updated into the new brand.